Shavo Odadjian, the Grammy award-winning artist and bassist of the heavy metal band System of a Down, has been part of Arizona’s cannabis scene since 2020, when his brand 22Red expanded into the Grand Canyon State. Initially launched as a lifestyle brand, 22Red has evolved into a comprehensive cannabis company, with products cultivated at an Arizona facility.

Odadjian also has a new band, Seven Hours After Violet, which released a new single: “Radiance.” Recently, Odadjian spoke with Phoenix New Times about his current and future projects in music and his cannabis ventures.

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