At 22Red, we believe the average cannabis consumer expects more from their products than cheap and cheerful.

As our Executive VP Ami Ikemoto told Lauren Wilson at Weedmaps, “As more niche products enter the market, the consumer learns about the science and benefits and becomes more educated, thus pushing brands to continue to offer new and exciting products.”

Check out this story to get other hot takes on what to expect from the cannabis industry in 2023.